sunrun
Home Pro Dispatch
Exclusive Lead Generation Partner
Campaign Proposal · May 2026

Exclusive Solar Leads
From Homeowners Actively Shopping Now

We identify verified homeowners who are actively comparing solar quotes in SunRun's markets. We reach them while they are in the decision window and deliver them exclusively to SunRun.

33,000+
Verified homeowners
13
Active markets
100%
Exclusive to SunRun
Why this works
01
100% Exclusive
Every contact is delivered only to SunRun. Never resold. Never shared. Never recycled across any other client or campaign.
02
No Bidding Wars
On Google and Meta, SunRun competes in real-time auctions against every other installer. This channel has no auction, no competition, and no price inflation.
03
A Story, Not an Ad
A 3-email sequence builds trust and handles objections before the first call. Leads arrive warm, informed, and already oriented toward SunRun.
04
Audience Data Shared
The same verified homeowner audience is available to SunRun's media team for custom audience targeting on social and display at no additional cost.
The audience

High-Intent Homeowners, Refreshed Weekly

These are not cold names from a purchased list. Every contact has demonstrated active solar shopping behavior in SunRun's markets, with documented competitor research.

Initial test segment
10,000
Phase 1 launches 3 independent segments of 10,000 contacts each
High intent contacts
33,000+
Verified homeowners actively comparing quotes from 2+ solar installers in SunRun's markets
Weekly refresh (expected)
30,000
Fresh verified contacts added each week. Audience never goes stale or gets reused.
SunRun — High Intent Buyer Cold Email
Intent (3 applied)Date (1 applied)
#First NameLast NameSignal
1JustinBooneReady to buy
2CarlaTorrez—
3CindyCastroComparing quotes
4JohnGomez—
5RobertGoldblatt—
6TheodoreJohnsonReady to buy
7MariaBringuezComparing quotes
8MarioRodriquez—
9JohnHughes—
10PeggyTanner—
33,000+ verified contacts across 13 states — sample shown
Email outreach only. Not for direct phone campaigns.
Audience data is shareable. This verified homeowner list is available to SunRun's media team for custom audience targeting on paid social and display advertising, amplifying every dollar across channels at no additional cost.
Active markets

13 States, 7,730 Zip Codes

California1,927
Texas1,098
Illinois811
Florida718
New Jersey676
New York653
Massachusetts603
Maryland480
Connecticut322
New Hampshire182
Nevada95
Hawaii + Rhode Island165
Total7,730
Phase 1 campaign structure

Three Segments. Proven Before Scaling.

Phase 1 launches three independent segments of 10,000 contacts each. Performance is measured after each segment. As quality and consistency confirm, we add 30,000 fresh contacts per week until 188 qualified opt-in leads are delivered.

StageCalculationRateCountVolume
Contacts in segment10,000 per segment (3 segments Phase 1)—10,000
Delivered to inbox10,000 × 92%92% of sent9,200
Opens9,200 × 22%22% of delivered2,024
Replies2,024 opens × 6.8%6.8% of opens138
Positive replies138 replies × 35%35% of replies48
Opt-in / request for appt48 positive × 60%60% of positive29
Base case projection: 25 to 35 positive replies and 15 to 22 opt-ins per 10,000 contacts sent. These figures apply to verified homeowner lists with active intent signals. Actual results depend on signal freshness. We monitor deliverability daily, targeting bounce rate below 2% and spam complaint rate below 0.3%.
Infrastructure timeline

Warmup by June 1. First Leads First Week of June.

Dedicated sending infrastructure requires 14 days to establish inbox reputation. This step cannot be compressed. Approval by this Friday puts first leads on the calendar for the first week of June.

Week 1
Setup
10 dedicated sending domains and 30 mailboxes provisioned exclusively for SunRun. SPF, DKIM, DMARC configured.
Weeks 1–2
Warmup
Inboxes build sender reputation. Underperformers are replaced. You only benefit from addresses that pass.
Week 3
Segment 1 live
First 10,000 contacts in market. Deliverability and reply rate monitored in real time. Segment 2 queued.
Weeks 3–4+
Leads flowing
Opt-ins delivered to Google Sheet or Salesforce API as they come in. Supplemental sends begin as segments confirm.
Program roadmap

Three Campaigns. Each Building on the Last.

1
Core Cold Email — Phase 1 Active Now
Verified homeowners actively comparing solar in SunRun's markets. Weekly-refreshed intent signals. 3-email sequence per contact, story-driven and spaced to build trust. Evergreen re-contact on a 60-day cycle using fresh contacts only.
Launching now
2
No-Show and Closed-Lost Re-Engagement
Contacts who requested an appointment but did not show, or were marked closed-lost within 90 days. Near-zero incremental cost. These contacts are on touch 4 to 6 already. Deals typically close on touch 7 to 15. Separate sending infrastructure to protect Phase 1 deliverability.
Phase 2
3
Re-Roof and Solar Bundle
Homeowners showing both roof replacement and solar interest, cross-referenced with roofing partner signals. Consultative tone and sequence. Separate infrastructure. Strong dual-qualifier: homeowners who need a new roof are already committed to a major home investment.
Phase 2
Investment

Phase 1 — Everything Included

Included in Phase 1 engagementStatus
188 Qualified Opt-In Leads — Phase 1 TargetIncluded
Full Setup — Domains, Addresses, WarmupIncluded
3-Email Story Sequence — Written and TestedIncluded
33,000+ High-Intent Audience, Refreshed WeeklyIncluded
3 Independent Segments of 10,000 ContactsIncluded
Supplemental 30,000 Fresh Contacts per Week as NeededIncluded
Lead Delivery — Google Sheet or Salesforce API in Real TimeIncluded
Audience Data for SunRun Media TeamIncluded
Weekly Reporting and Live Lead DashboardIncluded
Total Investment — Phase 1$15,000
Phase 1
~$80 / lead
Includes full setup, infrastructure, warmup, and exclusivity premium
Phase 2
~$64 / lead
Setup absorbed. Volume scales. Re-engagement and re-roof campaigns begin.
Phase 3
$56 and below
All three campaigns running. Blended CPL drops as re-engagement volume compounds results.
Phase 1 is the most expensive phase. Setup and infrastructure are one-time costs. From Phase 2, you pay for leads only. Market rate for non-exclusive digital solar CPL runs $80 to $200. Phase 1 delivers exclusive, intent-verified leads for $80 each, with a clear path to $56 and below.
Reporting and transparency

Full Visibility at Every Stage

Weekly
Performance Report
Delivered every Monday. Sends, delivered, opens, replies, opt-ins, and segment performance for the prior week. Numbers in plain language.
Live
Lead Delivery
Every opt-in delivered to a Google Sheet or Salesforce in real time. Contact details and signal type visible the moment a lead comes in.
On Request
Audience Insights
Full audience data available to SunRun's media and analytics teams for paid social custom audiences at no additional cost.
End of Phase
Phase Review
Lead quality summary, segment performance breakdown, optimization recommendations, and Phase 2 planning based on confirmed results.
SunRun economics — adjust to your numbers

Your ROI from Phase 1

Conservative scenario defaults — Phase 1, 188 leads at $15,000
Illustrative. Adjust to SunRun's actual figures.
$28,000
15%
18%
Leads delivered
188
Phase 1 target
Closed installs
28
at 15% close rate
Gross revenue
$784k
28 × $28,000
Return on $15k spend
9.4x
$141k gross profit
Exclusive CPL of $80 vs $80–$200 market rate for non-exclusive digital solar leads. Savings vs market rate on Phase 1: $11,280.
We are ready to build this together.
Approve by Friday and warmup begins June 1. First leads arrive the first week of June. Two items needed from your team and we handle everything else.
Home Pro Dispatch
sunrunemail.homeprocertified.net
Home Pro Dispatch
Prepared for SunRun · May 2026 · Confidential — Not for Distribution
Exclusive · Verified · High Intent